Assignment: Describing the Differing Approaches of Nursing Leaders

Assignment: Describing the Differing Approaches of Nursing Leaders

Assignment: Describing the Differing Approaches of Nursing Leaders

In this assignment, you will be writing a 1,000-1,250-word essay describing the differing approaches of nursing leaders and managers to issues in practice. To complete this assignment, do the following:

(1) Select an issue from the following:

The shortage of nurses and nurse turn over, Nurse staff ratio, unit closures, and restructuring,
Use of contract employees (i.e., registry and travel nurses), Continuous quality improvement and patient satisfaction, and Magnet designation.

(2)Compare and contrast how you would expect nursing leaders and managers to approach your selected issue.

(3)Support your rationale by using the theories, principles, skills, and roles of the leader versus manager described in your readings.

{4} Identify the approach that best fits your personal and professional philosophy of nursing and explains why the plan is suited to your personal leadership style.

(4)Identify a possible funding source that addresses your issue. Consider looking at federal, state, and local organizations. For example, There are many grants available through the CDC, HRSA, etc.

Use at least two references other than your text and those provided in the course.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, and must be less than 20% plagiarism

Assignment: Marketing Health Care Services

Strategies used to market health care services are typically different than strategies used to market health care products. From intangibility to the natural inconsistencies in the delivery of services, traditional marketing strategies must be modified so that there is a greater focus on marketing relationships and quality care. Therefore, when developing marketing plans, it is important for organizations to consider the 5 I’s of marketing health services: inconsistency, inseparability, intangibility, interaction, and inventory. For this Assignment, use the 5 I’s to examine the health care service in the Aravind Eye Care System: Providing Total Eye Care to the Rural Population case study provided in the Learning Resources. Then provide recommendations for marketing the service.

To prepare for MMHA 6800 Assignment Marketing Health Care Services:

Review the Aravind case study in the Learning Resources.

With the 5 I’s of marketing in mind, reflect on the health care service provided by the organization and its personnel

The Assignment

In a 4- to 5-page MMHA 6800 Assignment Marketing Health Care Services paper, address the following:

Using the 5 I’s of marketing, analyze the health care service provided by the organization in the scenario.

Inconsistency: Is there consistency in the quality of care?

Inseparability: When providing the service, do providers demonstrate biases toward or against patients and their families (i.e., racial biases, age biases, gender biases, etc.)?

Intangibility: What are the intangible characteristics of providers (i.e., demeanor, posture, etc.)? How do providers behave toward patients?

Interaction with consumers: Is the organization patient-centered or physician-centered?

Inventory: How much time is spent on providing the service and how much time is spent on non-service-related activities?

Recommend strategies to market this service to health care consumers. Include how these strategies might improve operations.

Note: Your Assignment must be written in standard edited English. Refer to the Essential Guide to APA Style for Walden Students to ensure that your in-text citations and reference list are correct. Be sure to support your work with at least five high-quality references, including three from peer-reviewed journals. See the Week 4 Assignment rubric for additional requirements related to research and scholarly writing.

By Day 7

This Assignment is due.