Assignment: Module 1 of Business Plan: Needs Assessment/Market Analysis

Assignment: Module 1 of Business Plan: Needs Assessment/Market Analysis

Assignment: Module 1 of Business Plan: Needs Assessment/Market Analysis

You are beginning your process of writing a business plan, a proposal usually geared toward potential investors, who will help finance your start-up for a health/fitness management venture. You will need to identify your target market’s geographic location (it has to be a real place). After identifying the location of your club or fitness center you will supply a market analysis that includes the following items:

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I. Identification of key demographics for the area:

A. Average ages and age population splits in terms of percentages.

B. Average family incomes

C. Household demographics (% married, single, with kids, etc.

D. Average education levels

E. Gender splits (percentages)

II. Identification of key health issues for that population that you will need to focus on in your programming efforts.

Examples: 57% of population has high blood pressure

37% of population are young expectant mothers

40% of population are smokers

45% are young career people who are very sports oriented and active

III. Estimated number of members you will have, and the size of your facility that will accommodate that number.

IV. Establish Membership Fees and Special Packages (Family, etc.)

Since you will be relying heavily on secondary resources, make sure you document them accurately and in APA format.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.

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Assignment: Module 1 of Business Plan: Needs Assessment/Market Analysis

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